Distance Technologies is a new startup aiming to put large 3D augmented reality displays into cars, but it faces challenges with its first prototype.

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Distance Technologies has created a prototype that turns car windshields into large 3D AR displays. Demonstrated at the Augmented World Expo, it features a parallax barrier LCD panel and an eye-tracking system to provide a dynamic, semi-transparent 3D display. However, the prototype has challenges, including brightness issues, high latency, and potential eye strain for users. The technology has exciting potential for AR integration in cars and planes, but significant refinement and robust fail-safes are needed for practical use.

This prototype turns your car’s windshield into a giant AR display

<p>…not to mention the challenge of manufacturing a display that can cope with a variety of environmental conditions, such as sitting in direct sunlight for hours at a time without overheating.</p>
<p>Given that many people are already quite capable of driving without the level of care and attention that one would hope for considering that they’re piloting several tons of metal at high speed, I question the wisdom of placing more distractions between them and the real world. When we have genuinely safe and reliable, fully self-driving cars then maybe this would be a cool way to display what the car is doing as it drives along.</p>
