See what we did there? That’s “Clickbait”—an overexaggerated promise to get you clicking, even though the content itself isn’t necessarily very exciting (well, sometimes it is, but you get the point). Except this time, we are giving Plus subscribers some superpowers you never thought you’d have.
<h2>Introducing: Clickbait Shield (for daily.dev Plus users)</h2>
Clickbait Shield uses AI to automatically optimize post titles by fixing common problems like clickbait, lack of clarity, and overly promotional language. The result is clearer, more informative titles that help you quickly find the content you actually need. This is a massive upgrade for promoting your focus and reducing distraction.
From now on, when we recognize the title of a post is likely to be Clickbait, a little shield will show up below it:
<ul>
<li>Green shield: Clickbait Shield is activated, and the title has been modified to reduce Clickbait.</li>
<li>White shield: You’re seeing the original title.</li>
</ul>
<h2>On/Off</h2>
You can toggle the Clickbait Shield on or off from the top-right corner, next to “Feed settings.”
<ul>
<li>Green shield: Active.</li>
<li>Transparent shield: Inactive.</li>
</ul>
<img src="https://media.daily.dev/image/upload/s--Jmpv320V--/f_auto/v1742384109/ugc/content_a413547d-a2b0-4d84-b3d8-0ecb5875100c" alt="image3">
<h2>Let’s see it in action</h2>
The green shield indicates Clickbait Shield is activated for this post. Let’s click it and reveal what the headline was originally.
<img src="https://media.daily.dev/image/upload/s--hXTVYBy4--/f_auto/v1742384170/ugc/content_2fce8139-9518-4481-8ba4-6f35fbab8ac8" alt="image2">
Drumroll… 🥁
<img src="https://media.daily.dev/image/upload/s--UT76nuov--/f_auto/v1742384183/ugc/content_c500a401-8542-4523-833a-39fd4f2f84c6" alt="image4">
Yes, we know. You’re mind-blown. 🤯
Imagine if we could apply a Clickbait Shield to the entire Internet. Or to life in general?!
Curious?! You get one taste for free: For non Plus developers: look out for a yellow shield on one of your posts, click it to see what life would be like with Clickbait shield. Level up to live like this forever.
P.S Wondering about Clickbait and Blockwords? We analyze the original title to block words, not the modified one.

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daily.dev Changelog

Clickbait Shield is a new AI-powered feature for daily.dev Plus users that optimizes post titles by reducing clickbait, improving clarity, and minimizing overly promotional language. Users can toggle the shield on or off and will see either a green shield for modified titles or a white shield for original titles.

This feature is going to change your life forever!!!!!!

See it in action
<img src="https://media.daily.dev/image/upload/s--WgAMJHVb--/f_auto/v1742389465/ugc/content_d618a192-9da4-4856-a3b4-83ce51ab154f" alt="SCR-20250319-nijf">

Lots and lots and lots of false positives, some titles can’t help but look “Clickbaity” while describing the contents of an article due to the nature of it, there’s also all of Fireship’s videos being clickbait flagged, which is fair but given how much traffic he is directing towards you, kind of a sore spot.

Or maybe, just hear me out, maybe we just don’t click on the clickbait. It’s how I learn which creators to ignore.

Wouldn’t it be better if your titles weren’t flagged as potentially misleading? I think the title of this article is quite “clickbaity.”