Think you can succeed without the App Store, because it sucks? Think again!

A developer shares their perspective on why the App Store, despite its frustrations, is worth the 15% cut Apple takes. The argument centers on the value Apple provides: distribution, payment processing, refunds, hosting, and user acquisition — all handled without the developer needing to market the app themselves. The inconsistent review process is acknowledged but reframed as a worthwhile trade-off for a fully managed business infrastructure.