It was not so long ago that the ability to quickly aggregate and analyze text the same way we do structured data was hard to imagine. Now, every company I talk to that is using Gen AI, has or is…

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Companies are using Gen AI to better understand their customers and extract sentiment from customer reviews. Snowflake Cortex offers LLMs for sentiment analysis and aspect-based sentiment analysis, providing insights into product or service improvement. Injecting Gen AI into analytics workflows can give early adopters a competitive edge and is essential for business longevity. Snowflake Cortex plays a key role in accelerating development of AI powered applications.

There is a Data Engineering gold rush: Mining for richer customer analytics using Generative AI.