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AI is disrupting certain tech markets—particularly learning content and documentation sites—as users increasingly turn to AI tools for information instead. While this shift is causing layoffs across affected products, the key to thriving is embracing AI rather than resisting it. Software engineers should focus on mastering AI tools, improving their workflows, and developing complementary skills like content creation. Many developers remain unaware of how rapidly the industry is changing, creating an opportunity for those who actively prepare and adapt to become more competitive.