The majority of retailers are actively implementing, or plan to implement, agentic commerce. They are refining their product catalog strategy to launch faster and investing in their own agentic shopping experiences.

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Agentic commerce is rapidly maturing in retail, with 75% of retailers actively implementing or planning AI agent shopping experiences. Three key trends emerged from NRF 2026: retailers shifting from "if" to "how" on implementation, building agent-ready product catalogs incrementally by focusing on high-value categories first, and launching their own branded AI shopping experiences alongside third-party agent integrations. Major platforms like Microsoft Copilot Checkout and Google's Universal Commerce Protocol are expanding the market, while retailers like URBN, Ralph Lauren, and Home Depot are creating personalized AI shopping tools to maintain customer loyalty and brand relationships.

The three biggest agentic commerce trends from NRF 2026

Retailers are shifting from “if” to “how” on agentic commerce

Agent-ready catalogs are being built incrementally, not all at once

Retailers are launching their own agentic shopping experiences

How Stripe can help retailers launch agentic commerce