You know you’ve screwed up when you’ve simultaneously angered the White House, the TIME Person of the Year, and pop culture’s most rabid fanbase. That’s

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The Taylor Swift deepfake images went viral, causing backlash and highlighting the failure of content moderation on social platforms. The issue could have been prevented with better infrastructure and abuse detection. The lack of protection for one of the most famous women in the world raises questions about who social platforms can actually protect. The response from X, the platform owned by Elon Musk, was inadequate, and banning search terms proved to be ineffective. The incident calls for a complete overhaul of how social platforms handle content moderation, with recommendations for more transparency and personalized responses. The responsibility to prevent abusive deepfakes also falls on the companies creating generative AI products. Platforms should take a proactive approach to regulate abusive content, but marginalized communities often have to rely on their own support networks.

The Taylor Swift deepfake debacle was frustratingly preventable