PC Connection's unique advertising campaign in the 1980s and 1990s, featuring anthropomorphic raccoons by illustrator Erick Ingraham, helped distinguish the company in a competitive market. The ads highlighted the company's small-town charm, excellent customer service, and quirky branding, contributing to its success. Over time, the focus of the advertising shifted, and the raccoons were gradually phased out, reflecting a broader trend toward more direct, business-focused communication.
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