Learn how McDonalds used psychology to increase their global revenues by 15% with their “state-of-the-art” self-serve kiosks.

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McDonald's has invested $2 billion in self-serve kiosks, which are designed to enhance customer experience and streamline operations. This technology leverages psychological principles to influence purchasing behavior, potentially increasing sales for the fast food giant.

The Psychology Behind McDonald’s $2 Billion Self-Serve Kiosks

Very cool way to show and explain a series of business concepts! 👏 Extremely well done and easy to understand

Great slides. Made it easier to understand.
I think this will decrease jobs. You’re taking money out of poor people’s hands and giving to upper class. Not cool. We (consumers) should try to avoid these things. Thoughts?