This 8-part product operating model explains what's different about modern tech-powered companies and why they are so much more successful.

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The Product Operating Model (POM) describes how modern tech companies operate differently from traditional organizations through eight key functions: Strategic Context, Goals and Metrics, Research, Product Discovery, Product Delivery, Go-To-Market, Operations and Infrastructure, and Culture. Traditional companies focus heavily on execution and output delivery, while modern companies emphasize customer value, evidence-based decisions, and adaptive strategies. The model suggests companies exist on a spectrum between traditional and modern approaches, with successful tech companies balancing business needs with customer focus, empowering teams, and maintaining adaptive cultures that prioritize outcomes over outputs.

The Product Operating Model Explained