The new storefront is a conversation

Agentic AI is transforming conversational commerce by enabling retailers to handle complex customer interactions autonomously across channels like WhatsApp, SMS, and email. Unlike traditional chatbots, agentic AI understands intent and completes tasks without human intervention — from product discovery to cart recovery and returns. CM.com's Halo platform is presented as a unified solution for this, combining messaging, customer data, and AI automation. The piece argues that retailers who adopt intelligent conversational agents early will gain competitive advantages in loyalty, resolution speed, and personalization.