Between 1975 and 1977, personal computers were mostly a hobby for enthusiasts, driven by a fascination with the technology rather than practical applications. This culture was characterized by clubs, magazines like BYTE, and a shared mythology of democratizing access to computers. Clubs such as the Homebrew Computer Club and retail stores like Byte Shop played pivotal roles, while publications contributed to the culture by providing information and fostering a sense of community. Despite initially limited appeal, this hobbyist foundation eventually evolved into a mainstream market.
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