The FTC’s new rule targeting the impersonation of government or businesses for online scams goes into effect today, giving the agency new enforcement powers.

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The FTC has implemented a new rule to combat impersonation scams that cost people $1.1 billion last year. The agency is also considering changes to target impersonation of individuals, including video deepfakes and AI voice cloning.

The FTC is trying to help victims of impersonation scams get their money back