The evasive evitability of enshittification

Enshittification occurs not when companies become successful, but when they become desperate due to fear, loss of control, or market saturation. The author argues that companies can avoid this decline by maintaining an expansive vision beyond money, keeping founder control, tracking growth data to predict saturation, believing in competition, and creating their own competitive pressure. The piece distinguishes between actual enshittification and legitimate business practices like charging money, value pricing, copying competitors, and making backward-incompatible changes.