The EU has proposed six measures requiring Google to share search data with rival search engines and AI chatbots under the Digital Markets Act.

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The European Commission has sent Google preliminary findings under the Digital Markets Act, proposing six specific measures governing how Google must share search ranking, query, click, and view data with rival search engines and AI chatbots. The six areas cover data beneficiary eligibility, scope of data to be shared, sharing frequency and means, anonymisation requirements, fair pricing parameters, and access governance. Notably, AI chatbots with search functionalities are explicitly included as eligible data beneficiaries, signalling the Commission views conversational AI as competing in the same space as traditional search engines. A public consultation opens April 17, with final measures due by late July 2026. Non-compliance could expose Alphabet to fines exceeding $35 billion. Google has pushed back, arguing it already licenses search data under the DMA and that further requirements could compromise privacy and innovation.

The EU has told Google what it must do to share search data with rivals