Ranganathan and other Google engineers looked at the overall picture and realized transcoding (for YouTube) was consuming a large fraction of compute cycles in its data centers.

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The end of Moore's law forced YouTube to make its own video chip. Google's first video chip project was approved after a 10-minute meeting with YouTube chief Susan Wojcicki. Google started deploying its Argos Video Coding Units in 2018, but didn't publicly announce the project until 2021.

The end of Moore's law forced YouTube to make its own video chip

<p>It’s about time, I’m surprised they hadn’t done this sooner.</p>
