The Elements of a Clean Web Design

Clean web design relies on four key elements: solid grid-based layout structure, restrained typography using 1-2 typefaces with proper spacing, limited color palettes focusing on grays plus one accent color, and consistent imagery style throughout. To achieve clean designs, start with complex layouts then simplify by removing non-essential elements, continuously tweak details like spacing and colors, and regularly print layouts to evaluate the overall system. The process requires balancing imagination with meticulous attention to detail.