A comedic critique of Microsoft's chaotic Copilot branding strategy, cataloguing the absurd proliferation of products sharing the 'Copilot' name: GitHub Copilot, Microsoft Copilot (chat), Copilot+ PC, Microsoft 365 Copilot, Dynamics 365 Copilot, and Copilot Checkout. The piece mocks Microsoft's history of confusing naming conventions (Xbox One, Windows App) and speculates that the new CEO of Microsoft Gaming, coming from the Core AI division, will bring Copilot branding to Xbox as well. The overall argument is that Microsoft's AI push is driven by shareholder value metrics rather than genuine user benefit.
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