The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world

Take-Two Interactive CEO Strauss Zelnick shares his views on AI in game development, dismissing claims that tech companies laid off workers due to AI — calling it pandemic overhiring instead. He argues technology enables human creativity rather than replacing it, and that Take-Two runs hundreds of internal AI projects focused on efficiency, not existential bets. On GTA 6, he confirms a major marketing campaign is planned but reveals nothing specific. He also addresses mobile gaming (now ~50% of revenue via Zynga), why Take-Two won't enter the Roblox/UGC platform space, and the company's ambition to become the biggest entertainment company on earth, citing stable senior leadership and financial flexibility as key advantages.