The backup myth that is putting businesses at risk

Relying solely on data backups leaves businesses vulnerable during outages because backups restore data but don't keep operations running. Research shows 60% of organizations believe they can recover in under a day, but only 35% actually achieve that. Business Continuity and Disaster Recovery (BCDR) solutions address this gap by enabling systems to spin up in virtualized environments within minutes, limiting downtime costs (estimated at $9,000/minute). Hybrid cloud backup combining local and cloud recovery is highlighted as an effective approach. The piece also frames BCDR as a recurring revenue opportunity for MSPs, with guidance on how to position the value to clients using business impact language rather than technical jargon.