The AI-powered shift to “living games:” Meet the companies leveling up the ways we play
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The gaming industry is experiencing a fundamental shift toward "living games" - dynamic, AI-powered experiences that evolve continuously. Google Cloud is partnering with innovative companies like Atlas (3D content creation), Embody (personalized spatial audio), Ludeo (playable media platform), NACON (AI-driven game production), and Nitrado (hybrid cloud scaling) to enable this transformation. These partnerships leverage cloud infrastructure, generative AI, and machine learning to create more immersive player experiences, accelerate development workflows, and scale operations globally. The $180 billion gaming market is increasingly adopting AI, with 97% of developers agreeing that AI is reshaping the industry.
Table of contents
Ludeo: Redefining game discovery with playable momentsNACON: Accelerating game production with AI transformationNitrado: Hybrid cloud scaling for flawless multiplayer gamingSort: