The A in AGI stands for Ads
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OpenAI announced ads in ChatGPT's free tier, targeting $1B in ad revenue for 2026 and potentially $25B by 2029. The analysis projects ChatGPT's ARPU could reach $5.50 in 2026 (comparable to Perplexity's premium CPMs) and scale to $50 by 2029, approaching Google's search ad revenue per user. With 950M free users and high-intent queries similar to search rather than social media scrolling, total revenue projections reach $30-35B in 2026 and $140-150B by 2029. The piece critiques the irony of AGI development being funded by advertising, comparing OpenAI's strategy to Google and Meta's ad platforms while noting their hire of Meta's former monetization leader.
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Quick Recap of OpenAI's 2025Predicting OpenAI's Ad StrategyBeing Realistic About CompetitionPredicting 2026Projecting 2027-2029The World is Ads2 Comments
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