A veteran API evangelist reflects on the futility of massive API directories and integration provider icon walls. After 16 years in the space, the author argues that API discovery needs to evolve beyond listing thousands of APIs toward capability-based vocabulary artifacts that meet users where they are. The post explores early experiments with a 'vocabulary' artifact for the Google Analytics API and suggests that agentic AI, combined with new discovery approaches, may offer a path forward — but isn't the complete answer.
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