Acclaimed South Africa movie director Donovan Marsh tells the TechCentral Show that AI will fundamentally transform the way films are made.

TechCentral

South African film director Donovan Marsh, known for Hollywood productions like Hunter Killer, has pivoted to AI filmmaking and co-founded Dragon Studios AI. He discusses how generative AI tools dramatically reduce production costs and overhead, allowing complex scenes to be created at a desk. Marsh still directs shot by shot using multiple AI tools, finding simpler prompts yield better results. He acknowledges job displacement risks for traditional film crews but sees AI as liberating for smaller markets like South Africa with limited budgets. He is developing what could be among the first AI-generated feature films, noting the tools aren't quite ready for a full 90-minute production but are advancing rapidly, with predictions extending to what AI filmmaking could look like by 2029.

TCS | Donovan Marsh on AI and the future of filmmaking