SusHi Tech Tokyo isn’t a conference — it’s a deal room with 60,000 people

SusHi Tech Tokyo 2026 (April 27–29 at Tokyo Big Sight) is framed as a deal-making event rather than a traditional conference. With 60,000 attendees, 750 startup exhibitors (400 international), and 10,000 pre-booked facilitated business meetings, the event uses an AI-powered matchmaking app to connect founders, investors, and corporates. A notable structural feature is the reverse pitch format, where corporations and city governments present unsolved challenges to startups rather than the other way around. Major partners include Sony, Google, Microsoft, and Mizuho. Remote participation options include on-site staff carrying devices to represent remote attendees in real time.