The move comes as Substack has been investing more heavily in video and livestreaming, as it looks to compete with platforms like YouTube and Patreon for both creators and viewers.

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Substack launched a TV app for Apple TV and Google TV, allowing subscribers to watch video posts and livestreams on television. The beta app features a TikTok-like "For You" feed and supports both free and paid subscriptions. This move represents Substack's continued expansion into video, following previous launches of video posts (2022), video monetization, livestreaming capabilities, and a short-form video feed. The announcement received mixed reactions from users, with many expressing concern that the platform is shifting focus away from its core strength in written content.

Substack launches a TV app