Steam vs. Itch Who WINS?

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A comparison of Steam and Itch.io as publishing platforms for indie game developers. Steam costs $100 (recoupable after ~20-30 sales) but offers a vastly larger audience, while Itch.io is free and beginner-friendly. The recommendation is to start on Itch.io if budget is tight, using it to validate your game idea before committing to Steam. If $100 is affordable, go straight to Steam for maximum exposure.

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