A walkthrough of RevenueCat's 2026 State of Subscription Apps report, covering key data points for indie mobile developers. Key findings include: hard paywalls convert 5x better than premium models; longer trials (17+ days) convert 70% better than short ones despite the market trending toward 3-day trials; apps launched before 2020 still generate 69% of all subscription revenue; AI-powered apps earn 41% more revenue per payer but churn 30% faster; annual plans generate 2x higher revenue per install vs monthly; higher-priced apps convert downloads to trials at nearly 2x the rate of lower-priced apps; and 41% of top-performing apps have web revenue streams. Benchmark data is provided for MRR growth, LTV, conversion rates, and pricing by category and geography.
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