Explores why people instinctively recoil from AI-generated content, even when they can't distinguish it from human work. Research shows people consistently devalue art and writing labeled as AI-made, perceiving it as hollow and lacking authorial intent. AI detectors prove unreliable and biased, yet the tools reveal society's conflicted relationship with generative AI. The piece examines how AI content poses an ontological threat to creativity as a uniquely human quality, and why consumers increasingly reject AI-generated marketing despite its proliferation.
Table of contents
Do these em dashes make me look like a clanker?Getting the ickAI detectors don’t work, but they still tell us a lotImages, not art“How did some body make this?”Another thing AI can’t doA silver lining—if we want itSort: