Spotify has launched a fitness category within its app, giving Premium subscribers access to over 1,400 on-demand Peloton workout classes at no extra cost. Available in nine markets including the US, UK, and Australia, the classes cover strength, cardio, yoga, pilates, and more — but not Peloton's signature bike workouts. The move is part of Spotify's strategy to deepen daily engagement by integrating fitness into its existing ecosystem, while Peloton uses the deal to expand its content licensing reach beyond its own hardware. Broader fitness creator content is also available to free users. Spotify says this is just the beginning, with more partnerships planned.
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