A detailed case study of redesigning Spain Collection's luxury travel website into a comprehensive digital ecosystem. The project evolved from a single-purpose site into a platform managing 100+ experiences across trips, stays, weddings, and VIP services. The design approach emphasized editorial aesthetics inspired by high-end fashion, implemented through a modular WordPress system with 50+ flexible components. Technical implementation included ACF Flexible Content for content management, GSAP and TaxiJS for animations and transitions, and a custom WebGL/Three.js petal rain effect for the weddings section. The architecture solved complex UX challenges through smart filtering, modal-based navigation, and content correlation across multiple service categories while maintaining visual consistency and scalability.
Table of contents
Research & strategy: audience and project premisesDesign & look and feel: crafting the experience for an “experience designer”User experience: organizing 100+ experiences, VIP itineraries, villa getaways, and dream weddings without losing focusTech stackThe final challenge: taking care of the project’s visual legacy6 Comments
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