Sony has agreed to acquire Cinemersive Labs, a UK-based machine learning and computer vision company specializing in immersive 3D photography and video for VR/AR. The firm will join Sony Interactive Entertainment's Visual Computing Group, contributing to efforts in advancing visual computing in games, including applying machine learning to enhance gameplay visuals and rendering techniques. SIE's VCG was formed in 2024 after merging with AI company iSize. Sony has also recently patented several AI-driven player assistance and behavior prediction systems.
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