Sony appears to be running an undisclosed dynamic A/B pricing experiment on the PlayStation Store, detected by PSprices through experiment identifiers (IPT_PILOT, IPT_OPR_TESTING) in PlayStation API responses. The test, believed to have started in November 2025, affects over 150 games across 68 territories including Europe, the Middle East, Africa, and Latin America, while excluding Japan and the US. Selected users are shown personalized discounts ranging from 5.3% to 17.6% depending on the game, user profile, and purchase history, covering both first-party AAA titles and third-party publishers.
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