Viral Nation and Snowflake have partnered to bridge the gap between social media data and enterprise decision-making. Most social listening tools only analyze text, missing over 60% of brand mentions embedded in video and audio. Viral Nation's Social AI platform performs frame-by-frame video and audio analysis across 23 million creator posts and integrates natively with Snowflake, enabling brands to unify social signals with sales, finance, and marketing data. The combined platform, demonstrated live at ADWEEK's Big Game event, allows brands to link influencer sentiment directly to revenue outcomes, detect emerging cultural trends, and move from reactive campaign analysis to proactive performance engineering using Snowflake Intelligence and Cortex AI.
Table of contents
The social intelligence gapSnowflake and Viral Nation: Insights from ADWEEK’s Big Game Live EventClosing the gap: From listening to decision-makingComprehensive enterprise knowledgeA new model for social intelligenceTurning social signals into sustained brand impactCTAs / resourcesSort: