Learn how Viral Nation and Snowflake turn social media signals into enterprise intelligence, linking influencer insights to revenue, trends, and decisions.

Snowflake revolutionizes the landscape of data warehousing with its cloud-native approach to analytics and data management. Readers diving into Snowflake discover the power of scalable, flexible data platforms for unlocking actionable insights and driving data-driven decision-making. With Snowflake, readers explore advanced data warehousing concepts, cloud analytics strategies, and modern approaches to data integration and governance.

Snowflake

Viral Nation and Snowflake have partnered to bridge the gap between social media data and enterprise decision-making. Most social listening tools only analyze text, missing over 60% of brand mentions embedded in video and audio. Viral Nation's Social AI platform performs frame-by-frame video and audio analysis across 23 million creator posts and integrates natively with Snowflake, enabling brands to unify social signals with sales, finance, and marketing data. The combined platform, demonstrated live at ADWEEK's Big Game event, allows brands to link influencer sentiment directly to revenue outcomes, detect emerging cultural trends, and move from reactive campaign analysis to proactive performance engineering using Snowflake Intelligence and Cortex AI.

Social Media Intelligence: Turn Signals Into Enterprise Insights

Snowflake and Viral Nation: Insights from ADWEEK’s Big Game Live Event

Closing the gap: From listening to decision-making

Turning social signals into sustained brand impact