Social media impersonation: The brand threat DMARC can’t see

Brand impersonation has expanded beyond email to social media platforms, where attackers create fake company and executive profiles with minimal effort and no technical footprint detectable by traditional tools. AI has lowered the barrier to creating convincing fakes at scale. Cisco has partnered with Red Sift to extend brand protection beyond DMARC and lookalike domain detection to include Social Media Monitoring, which continuously scans millions of profiles, surfaces actionable alerts, and integrates takedown workflows into the same interface used for domain protection.