Drew DeVault

Drew DeVault reflects on why content creators migrating from Twitter to Mastodon often feel unsatisfied. He argues that platforms like YouTube and Twitter are 'parasocial media' — optimized for one-directional creator-to-audience relationships and algorithmic reach — while the fediverse is designed for genuine two-way social interaction. He contends this distinction is a feature, not a bug, and that creators seeking maximum audience growth are simply using the wrong tool for their goals.

Social media and "parasocial media"