Snowflake is doubling down on its strategy of bringing AI workloads to data rather than moving data to AI systems. Recent moves include a $200M OpenAI partnership, the pending acquisition of Observe for AI-powered observability, integration of Google Gemini into Cortex AI, Snowflake Postgres powered by open-source pg_lake extensions, and the beta launch of Project SnowWork — a role-based AI agent system with pre-configured personas for finance, sales, marketing, and operations. The platform is growing rapidly, reaching 13,330 customers as of January 2026, up 70% in three years. Enterprise customers from the Forbes Global 2000 now number 790 and contributed 43% of $4.7B in annual revenue. Partners report strong customer interest in Snowflake's data consolidation story, particularly in regulated industries where data governance is critical.
Sort: