Mark Anthony Group (MAG), the company behind White Claw, shares how it is using Snowflake Intelligence to move from traditional BI to a 'generative BI' model. Key highlights include deploying a custom enterprise app with text-to-SQL and voice query capabilities, standardizing on Snowflake Secure Data Sharing across vendors and
Table of contents
From data warehouse to innovation partnerEmpowering the enterprise with Snowflake IntelligenceSolving the semantic challengeDriving tangible business outcomesExpanding to unstructured dataAdvice for the AI journey: Use cases as the north starSort: