Snap says total watch time on its TikTok competitor increased more than 125%

Snap's TikTok competitor, Spotlight, saw a more than 125% increase in total watch time. Snap's daily active user count in Q1 2024 reached 422 million, and the company experienced a 21% increase in revenue. The growth was attributed to improvements in the advertising platform and an increase in demand for direct-response advertising solutions.