How a late-night obsession turned into a SaaS

A developer's late-night habit of browsing real estate listings led to discovering a market gap between real estate agents needing quality photos and photographers seeking clients. After validating the idea through a simple Reddit ad experiment that generated unexpected signups, they built PropPhoto.com, a SaaS platform connecting agents with vetted photographers. The story demonstrates how personal observations and simple market validation can evolve into successful business opportunities.