Smart People Don't Chase Goals; They Create Limits

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Traditional goal-setting often creates misalignment and focuses on outcomes rather than process. Smart people instead work within constraints - self-imposed boundaries that guide decisions without locking in specific predictions. Constraints like 'never work with clients who drain me' or 'only build products I can explain to a teenager' provide adaptive frameworks that respond to feedback and maintain authenticity. This approach proves more effective in ambiguous, creative domains where rigid goals become brittle and counterproductive.

8m read timeFrom joanwestenberg.com
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Table of contents
The Overrated Religion of GoalsGoals are for Games. Constraints are for Worlds.The Seduction of GoalsConstraints as CompassWhy Constraints Scale and Goals BreakThe Psychology of Anti-GoalsThe Career of the Constraint-SeekerWhen to Use GoalsClosing the Loop
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