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A Sainsbury's store manager wrongfully ejected an innocent customer after misidentifying him following a facial recognition alert. While the Facewatch system correctly flagged a known offender, staff approached the wrong person. The incident highlights concerns about human error in facial recognition deployment, despite the technology's reported 99.98% accuracy rate. The wrongfully accused customer had to submit passport documentation to prove his innocence. Digital rights groups are challenging the expanding use of facial recognition in UK retail, citing privacy violations and the psychological impact of false accusations.

Shopper wrongfully ejected after facial recognition alert