Learn how SERHANT. scaled its AI platform S.MPLE to 900+ real estate agents using Next.js, Vercel, and AI SDK, without replatforming or locking into a single model provider.

Vercel is a platform for deploying modern web applications with speed and simplicity, offering developers a seamless experience for hosting and scaling their projects. With features like instant deployment, serverless functions, and global CDN, Vercel empowers developers to focus on building great user experiences without worrying about infrastructure management.

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SERHANT.'s engineering team shares how they scaled their AI platform S.MPLE from 200 internal pilot users to 900+ real estate agents using Next.js, Vercel, and the Vercel AI SDK. The key strategy was avoiding vendor lock-in by using the AI SDK as an abstraction layer to orchestrate multiple model providers — Claude Sonnet for complex analysis, Claude Haiku for lightweight tasks, OpenAI for conversational features, and Gemini for image and browser automation. Vercel's Fluid Compute handled scaling automatically without infrastructure changes, while AI Gateway provided unified visibility across all apps and prototypes. The team is now moving from linear single-action workflows toward conversational multi-agent experiences.

SERHANT.'s playbook for rapid AI iteration

Using multiple models to balance cost, speed, and complexity

Worry-free scale: Adding users and assets

Future-proofing an unpredictable landscape