A Samsung executive says that the company is working hard to bring generative AI to its voice assistant. Looks like Bixby lives another day.

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Samsung is working to equip Bixby with AI features and sees it as competition rather than a replacement for Google's Gemini-powered assistant. Last year's Samsung phones received AI features through a One UI 6.1 update.

Samsung says Bixby’s still not dead

<p>Samsung and bixby is still in denial, while google assistant moved on…</p>
