Samsung is expanding its OLED TV lineup with the entry-level S85D series, which starts at $1,700 for a 55-inch model. It goes up to a 77-inch size.

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Samsung announces new entry-level OLED TVs in the S85D series, competing with LG Electronics at lower price points. It is likely that the OLED panels in these TVs are manufactured by LG Display. The TVs lack Dolby Vision support but offer Pantone-validated colors, pure blacks, bright whites, and a native Xbox cloud gaming app on Samsung's Tizen OS platform.

Samsung announces new entry-level OLED TVs — likely with LG panels inside