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Gartner warns that Salesforce's unlimited AI agent licensing model (AELA) is temporary and will likely convert to metered contracts at renewal, potentially causing significant cost increases. The current capped enterprise agreements allow unlimited AI consumption, but Salesforce executives have indicated plans to monetize customers over the long term after initial loss-leader periods. Organizations should scrutinize usage patterns now, negotiate price caps for renewals, and prepare for the transition to defined quantity contracts. The lack of historical data for agentic AI makes cost forecasting difficult, and vendors retain rights to change consumption multipliers mid-contract.

Salesforce AI buffet won't stay all-you-can-eat forever