Sales automation startup Rox AI hits $1.2B valuation, sources say

Rox AI, a startup building autonomous AI agents for sales productivity, has reached a $1.2 billion valuation following a funding round led by General Catalyst. Founded in 2024 by former New Relic chief growth officer Ishan Mukherjee, Rox positions itself as an AI-native revenue operating system that integrates with tools like Salesforce and Zendesk, deploying hundreds of agents to monitor accounts, research prospects, and update CRMs. At the time of the raise, the company was projected to close 2025 with $8M ARR. Rox competes with Gong, Clari, 11x, Artisan, and newer entrants like Monaco.