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Tech startups have a 90% failure rate primarily because they're founded by technical teams lacking commercial skills. The main causes of failure include building products without market validation, running out of funds due to poor business metrics understanding, inadequate marketing, and having homogeneous teams without sales expertise. Technical founders often focus on perfect code rather than customer needs, leading to brilliant but useless products. Success requires combining technical skills with commercial acumen, active customer validation, and diverse team composition including non-technical co-founders who can sell and understand market dynamics.

Why Tech Startups Are Doomed to Die

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not only tech startups, just research the amount of business in general that succeed.

Great points. Strong tech alone can’t save a product that lacks real market validation. Balanced teams make all the difference.

He’s got a good collection there, including plenty that apply to any start up business - not just tech.
The field of dreams effect (aka “Build a better mousetrap, and the world will beat a path to your door”) is incredibly common in tech, especially among those that think that sales and marketing are lesser skills anyone can do. I have witnessed some spectacular crash-and-burns over the years.