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The way we did this at Linear was:
- no paid marketing or marketers or sales at all, focus on product and brand 
- once product had organic growth and some level of PMF across the board target market start sales and marketing 
- start testing out various paid channels
- keep scaling channels, invest more in video, brand etc 

Idea is to develop the core and amplify it later with marketing and sales.  

To me it always a waste to go too early in marketing. Your focus suffers, you have growth that you/product didn’t earn and you might get the wrong signals/customers

<p>The way we did this at Linear was:
- no paid marketing or marketers or sales at all, focus on product and brand 
- once product had organic growth and some level of PMF across the board target market start sales and marketing 
- start testing out various paid channels
- keep scaling channels, invest more in video, brand etc 

Idea is to develop the core and amplify it later with marketing and sales.  

To me it always a waste to go too early in marketing. Your focus suffers, you have growth that you/product didn’t earn and you might get the wrong signals/customers</p>

Peter Yang

A retweet sharing how Linear approached growth: no paid marketing or sales team, focusing entirely on product quality and brand building as the primary growth strategy.