A personal blog owner shares data showing that RSS/Atom feed subscribers account for roughly 25% of their traffic over the last 28 days, surpassing Google as a traffic source. Using lightweight, privacy-conscious local tracking, they found that subscribers who open posts and load images generate more visits than organic search. The author notes the data is lossy and acknowledges the two traffic types are qualitatively different, but expresses delight that so many readers choose to subscribe directly.
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